With over a decade in advertising, I've honed my skills as a designer, art director, and motion graphics expert. My focus in the last couple of years has shifted towards digital strategy & emerging tech, emphasizing ai and blockchain integrations and executing digital first marketing campaigns.I've crafted digital content for brands like Coca-Cola, Milo, Baskin Robbins, Dairymilk Telenor to name a few, collaborating with top-tier agencies such as Ogilvy and MullenLowe, and i have executed digital activations for many brands like Lipton, Snickers and Whiskas to collect first user data.
My education includes studying computer science in school and art & design in college, enhanced by numerous industry certifications from platforms like Google and Meta.
ADOBE EXPERT | META PARTNER | GOOGLE CERTIFIED | SNAP LENS CREATOR | SHOPIFY EXPERT | WEB3 DEVELOPER
sadat.pk | © 2025
Work Experience
Creative Director / Partner
DMTLABS - Oct 2021 - Present
Leading as a creative & strategy director, using generative ai tools and 3d production pipelines, produced digital content for local brands RASTAH, Outfitters, Mitchell's, Telenor etc, executed tech solutions and digital activations for global brands Snickers, Whiskas, Lifebouy, Lipton, Lay's and more.
Senior Generalist / Content Studio
Ogilvy - Mar 2019 - Oct 2021
Responsible for project management, art direction and animation direction. Collaborated with 2d / 3d artists on animation projects. Worked with creative teams on many productions for clients like Cocacola, Nestle, Baskin Robbins, Cadbury, Milo, Velo and more.
Art Director / Digital Content
Mullenlowe - Jun 2018 - Mar 2019
Responsible for producing digital content plans including designs & motion graphics mostly for Nestle dairy brands Milkpak, Nesvita, Cream and Yogurt and some other brands like Innovative biscuits and more.
Graphic Designer / Digital Content
Ogilvy - Aug 2017 - May 2018
Worked in a design team as visualizer and motion designer for digital content and paid promotions for Nestle's Nido, Milo, Nesfruta, Fruita Vitals and more.
Graphic Design Lead / Creative
Obrotu - Dec 2013 - Aug 2017
Hired, managed and lead the design team of 7 talented designers, responsible for developing digital content and micro-site apps for 15+ brands from fashion to fast food including Govt of Punjab, Subway, Jocky, Hush Puppies, CAT Footwear, Fruitien Qarshi, Dabur and many more.
Graphic Designer / Communications
Landmark Consultants- Mar 2012 - Jan 2013
Designed project presentations, website material, branding material & digital content for the company.
Web Developer / Product
Skylite - Jan 2011 - Jan 2012
Worked with an experienced web engineering team, collaborated on designing / developing front-ends and website content for several web projects.
sadat.pk | © 2025
Recent Work
Airwaves - Ride the Wave - Digital Partner
Designed and developed a mobile-first side-scrolling game accessed via a qr code on offline ads to distribute prizes among active players, ensured secure and scalable data handling, and delivered a live KPI dashboard to power the campaign seamlessly from start to finish. Resulted in thousands of entries and hundreds of daily users.
Snickers - Collectible Cards - Digital Partner
Designed the user journey and developed a mobile-first user vault for card collection with barcode scanning, ensured secure and scalable data handling, and delivered a live KPI dashboard to power the campaign seamlessly from start to finish. Resulted in increased ecom orders and a lot of brand hype about football cards collecting.
Whiskas - Scratch & Reveal - Digital Partner
Developed a mobile-first scratch and reveal game accessed via a qr code on offline ads to distribute instant prizes among active participants, ensured secure and scalable data handling, and delivered a live KPI dashboard to power the campaign seamlessly from start to finish. Resulted in hundreds of entries.
Supercash - QR Creator - Product Owner
Designed and developed a qr creator app for receiving instant payments as a side project. It generates a universal qr code that works with every banking app in pakistan to receive payments.
RASTAH - Core Collection 2023 - Creative Director
Used Ai to create / direct a futuristic fashion film and content, generated thousands of views and reactions on instagram.
Outfitters - Essentials SS/23 - Creative Director
Used 3d rendered clothes and realistic animations for ecommerce content and generated around 200 assets in 3d instead of traditional shoot for the essential collection to replace with animated clothes on the website for the whole season, resulted in a lot of hype and traffic.
ETHNIC - Lucid Dreams FW22 - Creative Director
Used digital clothes on avatars for social media content and in-store smd screens, resulted increased walk-ins and generated thousands of views on social media.
Rastah - Volume 8 Film - Creative Director
Used digital clothes and avatars for a fashion campaign first in Pakistan. Content went viral and generated 1.2m views & 22.3k reactions on instagram and a shocking increase in site traffic.
sadat.pk | © 2025
Past Work
Digital Content - Art Director / Designer / Animator
Designed & produced digital content for many amazing brands
Emoji Bank - Concept - Product Designer
Designed UI and UX for a social wallet concept for college
sadat.pk | © 2025